Designer | Publicity Coordinator
September 2017 - March 2019
Ideal Meal is a cooperative field game about making a humongous bowl of ramen! Use massive chopsticks to handle larger than life ingredients with your friends, preparing them all according to a wacky recipe.
As Publicity Coordinator, I managed Ideal Meal's social media to create custom weekly posts over a period of one year. Additionally, I organized a ten-month festival run that would allow us to feasibly demo the game to our target audience in as many places as possible.
As a Designer, I worked with my team to generate core mechanics and player actions that were easy to understand and felt natural to execute with the game's materials.
Additionally, my responsibilities included:
Analyzing post trends to refine content and find our target audience.
Creating and submitting festival applications.
Editing content to showcase the game's core mechanics and values.
Playtesting and iterating on the game's "ingredients" to ensure that each offered unique affordances.
This game has demoed at E3 2018, Indiecade 2018, GDC 2018 in Mild Rumpus, USC Games Expo 2018, and as a temporary installment in The Getty Museum.
Beyond that, I had the unique opportunity to be a GDC 2019 Speaker, giving a talk alongside my Co-Creator about what we learned from developing/marketing a successful field game.